Apr
27
2010
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The Mic Flag is the Next Big Thing |
Sports advertising has reached an all time high..the problem is signage space was running out.. There was one last place..The Mic..get ready to see Mic Flags with ads.. “We invested a lot of money over the weekend,” said Seahawks CEO Tod Leiweke. “We rely on partnerships with companies like Bing to make our business work. The mic flag seemed to be a rational thing to offer as part of our bigger relationship with the Bing brand. The Seahawks are owned by Microsoft co-founder Paul Allen..so the deal made sense.. “We’re interested in building this brand in unique, unconventional ways and the mic flag is an example of that,” said Lisa Gurry, director of marketing and public relations for Bing. “By putting our brand on the mic flag, we’re putting our brand front and center of the most important dialogue that takes place.” Cmon suits, let’s be real..it’s just a Mic stand..It’s not going to change the world..-TO
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