January 5, 2010
I still got it Terez..
Game publishing giant EA says it’ll stick with celebrity licensee Tiger Woods despite recent public scandals. That’s the word from EA Spots prez Peter Moore, who blogs that the company was moving forward with its online version of the eponymous video game franchise for PC and Mac set to launch later this month. Question is, why wouldn’t they? Ask yourself this. Have past EA-based Tiger Woods games involved the golf force-of-nature’s personal life? And does the current tabloid orgy about whatever went down between him and his wife have anything–read: anything whatsoever–to do with his professional abilities? If you answered yes to either, do us all a favor: Find the nearest mental health facility and check yourself in–indefinitely. In the meantime, let’s applaud EA’s decision to do what fair-weather sponsors like Accenture, Tag Heuer, Gilette, and AT&T wouldn’t: Separate the incidentals from the essentials. “For the past month, we have watched the Tiger Woods story play itself out while several of his sponsors have stepped away from the golfer,” writes EA’s Mooore. “At EA SPORTS, we’ve been particularly attentive because for the past year, we have been in full development of a new and highly innovative, online golf game. The game has been in closed beta for eight months, with more than 75,000 people playing and participating.” –PC World
I can’t imagine another golf game besides TW..Maybe Phil Mickleson Golf..-TO
