Terez, the Devil sells..

Nike, proud parents of the Kobe Bryant scandal and the Tiger Woods scandal always stands by their man..This time there hanging in there with Big Creepy Ben Rothelisberger.. “This is business as usual for Nike,” said Donna Lopiano, president of Sports Management Resources “You think back quite a few years to Charles Barkley saying, ‘I am not a role model.’ Nike just continues to stand there with its brand as this macho, edgy company, no matter what breaks out around them.” Nike likes the bad boy image they harnessed through their athletes off the field activities.. “Nike, perhaps better than just about any other company, understands what motivates its customers to buy — or even what may prevent them from buying,” David Carter, executive director of the USC Sports Business Institute, said in an e-mail. “The outrage is not only relative, but consistently wanes over time.” Big Ben might have lost some fans, but he’s still getting paid and getting laid..hopefully this time with someone’s consent. -TO

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