Gayrod gets second chance on Madison Avenue
November 6, 2009
Corporate sponsors haven’t beaten down his door before, but Alex Rodriguez may have a shot at turning his world championship ring into marketing gold. His endorsement appeal was weak, thanks to a steroid scandal, pictures of him squiring around a stripper and resentment over his huge contract. Now Madison Avenue is taking a fresh look at the much-maligned Yankees’ third baseman after he lowered his tabloid profile and raised his game in the World Series. Marketing experts said the win is A-Rod’s best shot yet at moving beyond the baseball field. – NY Post
What product can a flaming homosexual endorse?? I’ll have to think about that one and get back to you. -TO
Tags: A-Rod, Alex Rodriguez, Celebration, Endorse, Gayhud, Gayrod, Kate Hudson, Madison Avenue, Product






































