Terez, the fans are so diffrent, yet so much the same..

The New Orleans Saints already have beaten the Indianapolis Colts in the popular vote, with 57% of Americans planning to watch the Super Bowl citing a preference for the Saints. But a lot more separates Colts and Saints fans than team preference in the Super Bowl: They also have differences in wealth, gender, automotive and smart-phone makes, restaurant choices and even soft drinks that might come as a surprise to marketers heading into advertising’s biggest show on earth. –AD AGE

• While Colts fans overindex both for ownership of iPhones and BlackBerrys, Saints fans overindex for Droids.
• Colts fans prefer Ford, Dodge and Honda, while Saints fans prefer Volkswagen, Chevy and Chrysler.
• Colts fans prefer Axe. Saints fans prefer Old Spice and both over-index for Unilever’s Degree.
• Colts fans overindex for Doritos, Cheetos and Coke, while New Orleans fans overindex for Gardetto snacks and Dr Pepper.
• And while Colts fans prefer Pizza Hut and Dairy Queen, Saints fans are more likely than average to go for Wendy’s.
• For beer, the Colts fan is a Bud man, or almost as likely a Bud woman. The Saints fan is more likely to prefer Heineken.

I’m pretty sure both sets of fans love football which is the key..Looking forward to what in my opinion will be an amazing game. -TO

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